The Willow Glen Business Association (WGBA) represents business and property owners and is committed to make downtown Willow Glen a desirable destination to shop, eat and locate a business by engaging in:
- the maintenance and beautification of the appearance of downtown Willow Glen;
- the promotion of a positive identity for the Willow Glen business community through advertising, public relations, sponsorships, events and festivals;
- the improvement of business conditions by being a strong advocacy organization;
- and the preservation of the historical and architectural character of downtown Willow Glen.