As they put it themselves:
We line up for home tours. We brake for open houses. We peek through fences. We fantasize. We want to get in! We started Lookiloos to indulge the inner lookiloo in all of us, to showcase beautiful homes and gardens with original photos and stories, to give decorating tips and remodeling ideas and create a community to share our stories of home. Peek inside with us.
— Desiree, Julia and Sheila – Silicon Valley